The Next CMO
All Things Digital Transformation with Jeff Fleischman, CMO of Altimetrik
Sep 21, 2023
Jeff Fleischman, CMO of Altimetrik, discusses the importance of digital transformation in achieving success, leveraging data and technology, staying informed and adapting to market trends, carving out time for focused analysis, and advice for current or aspiring CMOs.
36:21
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Quick takeaways
- Digital transformation should focus on improving customer experiences and driving outcomes.
- Collaboration between marketing, technology, and the wider business is crucial for successful digital transformation.
Deep dives
The Journey of Jeff Fleischman
Jeff Fleischman, the CMO and chief digital officer of Ultimetric, shares his career journey and experiences. He started in a management training program at JP Morgan, moved on to American Express, and eventually became heavily involved in web and digital transformation. His diverse background in various functional areas shaped his overall perspective on business and strategy.
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