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HBR On Strategy

How to Build a Start-Up — Without VC Funding

Dec 20, 2023
32:42
Snipd AI
Learn how to build a start-up without relying on venture capital funding. The CEO of ButcherBox shares his strategy of focusing on costs and leveraging the marketing power of influencers. Discover the benefits of not taking on venture capital and the importance of running a profitable business. Hear about the company's journey from Kickstarter to profitability and how they navigated challenges during the pandemic.
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Podcast summary created with Snipd AI

Quick takeaways

  • Strategically leveraging the marketing power of influencers can be a cost-efficient way to grow a startup without relying on venture capital funding.
  • Maintaining autonomy and decision-making power by avoiding venture capital funding allows entrepreneurs to prioritize long-term sustainability, align with their values, and drive profitability.

Deep dives

Founder grows $600 million company with $10,000

In this podcast episode, Mike Sallgara, CEO and founder of the meat subscription service ButcherBox, shares his experience of growing a $600 million company using just $10,000 of his own money. After a negative venture capital experience in his previous company, Sallgara decided to build his new startup without external funding. He discusses his growth strategy, which focused on cost-efficiency and leveraging the marketing power of influencers. This episode highlights how entrepreneurs can succeed in growing their businesses without relying on extensive resources.

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