The Pitch #167 Levee: Cleaning Up Hotels' Dirty Secret
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Sep 17, 2025 Al Lagunas, Co-founder and CEO of Levee, is on a mission to revolutionize the hospitality industry with AI. He discusses his journey inspired by his mother’s experience as a hotel cleaner and highlights how his app enhances cleanliness inspections. With the aim of improving conditions for frontline workers, he explains the financial benefits for hotels, like boosting guest satisfaction and efficiency. The conversation also touches on challenges in transitioning to AI-enabled operations and navigating the unpredictable landscape of hospitality investments.
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Mother's Choice Drove Product Mission
- Al recounts his mother's experience as a housekeeper choosing between filing maintenance tickets or rushing home to family after long shifts.
- He uses that story to explain why frontline workers need simpler tools that respect their time and constraints.
Design For The Real Frontline User
- Hotels are spending heavily on software but most tools aren't designed for frontline users.
- Building for the actual user experience of non-desk workers creates a competitive edge.
Keep The UX One-Button Simple
- Make the app as simple as one button to start and scan the room number to pull the right checklist.
- Combine real-time video verification with voice transcription to capture issues quickly and accurately.