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Kathryn Gonzalez, DoorDash's first designer, shares insight on building a design language from scratch and designing a 3-sided marketplace. Topics include taking smaller steps when selling and scoping infrastructure work, the importance of understanding restaurant workflows, investing in design and infrastructure, embracing chaos in the early days, and future plans after DoorDash.
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Quick takeaways
- Selling and scoping smaller, worthwhile changes is crucial for gaining buy-in and allows for experimentation and iteration towards desired outcomes.
- Being proactive in identifying and tackling problems, having a strong product sense, and bridging design and engineering are key for driving impactful changes in a growing design team.
Deep dives
Scaling Infrastructure and Design Changes
The importance of selling and scoping infrastructure work is emphasized as an essential step in gaining buy-in from executives. Rather than pitching large-scale changes, it is recommended to focus on smaller, worthwhile changes that are easier to implement. This approach allows for a gradual progression towards the desired outcome and provides space for experimentation and iteration.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode