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Round Table China
Winter tourism. Ice and snow abound!
Nov 21, 2024
Winter tourism in China is on the rise, sparked by the Beijing Winter Olympics. The charm of snowy landscapes attracts travelers, offering a mix of skiing, ice festivals, and local cuisine. Highlights include the mesmerizing Harbin Ice Festival, featuring magnificent ice sculptures and cultural experiences. Unique activities like the Rideau Canal add to the allure, while ambitious plans in Harbin aim to enhance this thriving sector. The podcast dives into how these developments are revitalizing regional economies and boosting international tourism.
24:43
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Quick takeaways
- China's booming ice and snow tourism industry now offers diverse activities that transform winter travel into a rich cultural experience.
- Innovative tourism services in cold regions focus on improving accessibility and visitor engagement, enhancing the overall travel experience for all.
Deep dives
The Rise of Ice and Snow Tourism in China
China's ice and snow tourism industry is experiencing rapid growth, transforming winter into a vibrant travel experience that appeals to a diverse audience. This surge is not limited to sports enthusiasts; various activities cater to those interested in cultural experiences, culinary adventures, and scenic beauty. For instance, booking platforms have reported a 30% year-on-year increase in tickets related to ice and snow attractions, showing the rising interest in destinations like Harbin, known for its world-renowned Ice Festival. This trend indicates a shift towards winter travel being viewed as an enriching experience rather than just a seasonal activity.
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Discover
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