Director vs Doer: Staying Relevant and Thriving in the A.I. Era | Episode 098

In this episode, we dig into a shift I think is non-negotiable in today’s AI-first world: you must become the director, not the doer. Inspired by Dan Martell’s framework, we explore how AI should handle the execution — while you define the outcome, set constraints, and bring the human edge.

I introduce the three pillars that separate average from exceptional direction: Vision, Taste & Care. You’ll hear how I use them in real-world workflows, the traps I fell into trying to do everything myself, and a few tactical moves (prompts, boundaries, feedback loops) that helped me step up.

If you feel like you’re driving but still stuck doing all the work — this one’s for you.

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The Digital Customer Success Podcast is hosted by Alex Turkovic

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