On today’s episode, we’re joined by Patricia Roller, former co-CEO of Frog Design and current CEO of Vidlet Inc., a company known for pioneering video research in product development. With a rich background in design and leadership, Patricia shares her insights on the critical role of company culture in driving innovation and success within startups.

Key Takeaways:

(02:10) Culture should be the top priority in any startup.

(04:45) The CEO must lead by driving ideas and allowing mistakes.

(08:20) Investing in talent is crucial for success.

(12:30) Strategic actions, like targeted advertising, reinforce culture.

(16:50) Leadership evolves from aggressive to collaborative styles.

(20:15) Success is now measured by the team’s growth.

(24:40) Networking without an agenda builds lasting relationships.

(28:10) Building confidence in young employees is key to their development.

(32:05) Mentorship offers mutual benefits for both mentors and mentees.

(36:30) Adapting to new skill sets challenges traditional thinking.

(39:45) Change is necessary to avoid stagnation and commoditization.

Resources Mentioned:

Patricia Roller -

https://www.linkedin.com/in/patricia-roller-a2047a/

Frog Design | LinkedIn -

https://www.linkedin.com/company/frogdesign/

Frog Design | Website -

https://www.frogdesign.com/

Vidlet Inc. | LinkedIn -

https://www.linkedin.com/company/vidlet-inc-/

Vidlet Inc. | Website -

https://vidlet.com/

Very Good Ventures designs and builds world-class digital experiences for any screen, with the best tools and engineering approaches for consistent, scalable results. Find out how VGV helps you hit the mark at: https://verygood.ventures/

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