Is the NFL’s Taylor Swift-forward marketing too much too soon?
Oct 12, 2023
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The podcast discusses the NFL's Taylor Swift-forward marketing strategy and whether it will backfire. It also explores Adobe's new AI tools and their impact on creativity. Other topics include junk fees, Birkenstock's billions, and the return of Boo Buckets.
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Quick takeaways
Adobe's new AI-driven creative software aims to enhance productivity for designers and video editors by automating tedious tasks and boosting creativity.
The NFL's utilization of Taylor Swift's fan base as a marketing opportunity could expand their audience, attract new advertisers, and boost advertising revenue.
Deep dives
AI-powered Creative Tools by Adobe
Adobe showcased their newest AI-driven creative software at the Max Fent in Los Angeles. The software includes features like text-to-vector generation, AI-based font identification, and generative match tools. These tools aim to reduce tedious tasks for graphic designers and video editors, allowing them to focus more on creativity and productivity. However, the impact on the average worker will depend on how companies choose to integrate and utilize these tools.
NFL's Marketing Strategy with Taylor Swift
The NFL has capitalized on Taylor Swift's high-profile romance with one of their star players as a marketing opportunity. By leveraging Taylor Swift's massive and dedicated fan base, the NFL aims to expand its audience, particularly targeting a more female and younger demographic. This expansion would allow the NFL to attract a wider range of advertisers. While there is a risk of alienating core NFL fans with this approach, the potential benefits for audience engagement and advertising revenue are significant.
McDonald's Halloween Promotion
McDonald's is bringing back its spooky Boo buckets for Halloween, offering plastic trick-or-treat pails to customers. The return of the Boo buckets follows a break since 2016, and this time McDonald's introduces a new purple vampire option. The introduction of these seasonal offerings aligns with other fast-food chains like Burger King, which plans to launch its trick-or-heat buckets to promote the ghost pepper whopper. These limited-time promotions aim to attract customers during the Halloween season.
Swifties are an easy-to-monetize fan base so it makes sense why the NFL is leaning hard into the Taylor Swift/Travis Kelce romance, but will it backfire? Also, Adobe has reasserted itself as a creative powerhouse through its new AI tools, though questions remain whether they’ll boost or replace creativity. Plus: Junk fees, Birkenstock’s billions, and Boo Buckets are back.
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