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Snowboard Shop Failure Lesson
- Justin Jackson opened a snowboard shop with friends in 2003 but it closed in 2005 with $85k debt.
- He learned the importance of choosing the right customers and starting small from this experience.
Choose Customers, Start Small
- Choose customers you enjoy serving and start small to learn and reduce risks.
- Starting small magnifies lessons and minimizes costs if you decide to stop.
Three Fits for Success
- You need more than product/market fit for success; founder/market and founder/product fit matter too.
- Align your customers, product, and personal values for sustainable business success.