In this episode of the Self-Publishing with ALLi Podcast, Matty Dalrymple talks with publishing strategist and book designer Sam Pearce about the invisible design rules that shape a reader's experience. They explore how readability, typography, layout choices, and genre conventions can make—or break—a book. Learn about how to create professional, reader-friendly interiors that strengthen your brand and boost your success as an indie author.

About the Host

Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer's Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime.

About the Guest

Sam Pearce is a publishing strategist, award-winning book designer, and founder of SWATT Books. With more than twenty years of experience in design and more than 250 books published across fiction, nonfiction, memoir, and business genres, she is known for making the publishing process clear, professional, and author-empowering. A four-time author, she specializes in helping writers turn manuscripts into credible, well-crafted books that stand out in the marketplace, and she is a forthright advocate for authors who believes every strong story deserves to be published well. Pearce can be found on her website, LinkedIn, Facebook, Instagram, and YouTube.

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