Brave Ideas Will This “Super Flex” Model Make Empty Offices Obsolete?
Brave Ideas Season 15, Episode 5
This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”
📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media (incl. behind the scenes)
Should Offices Transact Like Hotels?
What if office space was sold like hotel rooms, priced by the hour, dynamically re-skinned for each occupant, and managed by tech that plays Tetris with demand?
Rogier Braakman believes that is the future.
In this episode, Brave Corp CEO Caleb Parker travelled to Amsterdam to tour Mr. Green and chat with their Chief Exec, Rogier Braakman, who breaks down Mr Green’s “properator” strategy—owning and operating buildings—plus the NetOS platform that lets companies share the same SqFt on different days, boosting NOI while slashing wasted space.
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Episode Highlights
* 00:00 - Caleb & Sam episode intro
* 03:15 - Rogier’s hospitality roots (Ritz-Carlton, Pillows Hotels) and the empty-office “aha” moment
* 10:45 - Why utilization, not rent roll, is the only truly green metric
* 18:20 - Pay-for-time pricing replaces SqFt leases — “No use, no pay”
* 25:40 - Defining a properator (prop-co + op-co under one roof)
* 32:10 - Inside NetOS: the tech stack that swaps brand identities and books space automatically
* 41:05 - Building a “super flex” lung floor landlords can lease to multiple corporates on alternating days
* 47:50 - How sharing drives a 2-3× revenue uplift even in down-cycles
Key Topics:
* Empty desks are the real carbon sin. A fully utilised office is the only sustainable one, so pricing must follow actual occupancy, not fixed leases.
* Time-based memberships beat long-term leases. Companies choose the exact days they need and pay only for the hours used.
* Properator power. By owning buildings and operating them through NetOS, Mr Green captures both real-estate upside and hospitality margin in one structure.
* Landlord win-win. Hand back under-used floors, let NetOS resell them on a super flex basis, and watch yield per SqFt rise.
* Super Flex DNA. Think electric-vehicle equivalent for offices: lower base cost, higher performance, and a lighter environmental footprint.
Why You Should Watch
Office vacancy is your biggest risk. Rogier Braakman reveals, with numbers and live examples, how time based pricing, owner operator alignment, and smart utilisation tech can turn dark desks into a revenue engine—essential viewing for anyone who signs, sells, or services office deals.
CONNECT
* Connect with Rogier Braakman
For behind the scenes, visit:
💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience.
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