Ride the Lightning: Tesla and EV Podcast

Episode 523: Special Guest: Tesla Tipster Sawyer Merritt

12 snips
Aug 10, 2025
This week, Tesla tipster Sawyer Merritt, a dedicated source for Tesla news on X, shares his journey into the Tesla community and the motivation behind his passion. He discusses the potential for Tesla to explore advertising, the significance of social media in the industry, and the evolving landscape of EVs. Sawyer also touches on the balance between maintaining integrity in content creation while connecting with the growing Tesla community. Prepare for insights on brand loyalty, competition, and the future of electric vehicles!
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INSIGHT

Built To Inform, Not Influence

  • Sawyer Merritt started posting to inform Tesla followers rather than to persuade them.
  • He focused on concise, minute-to-minute coverage directly on X to serve the community.
ANECDOTE

From Side Hustle To Full-Time

  • Sawyer Merritt turned his Tesla posts into a full-time job after creator payouts grew.
  • He shut down his clothing venture and now depends on social income.
ANECDOTE

Around-The-Clock News Pulse

  • Sawyer Merritt rarely takes time off and often works into the early morning hours.
  • He says staying constantly plugged in is necessary to avoid falling out of the Tesla news loop.
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