EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer 770 | Barry Adams - How Google’s AI Mode Is Reshaping News Publishing
Google’s AI is poised to wipe out half of news publishers’ traffic, but Barry Adams isn’t here to panic—he’s here to bring the hard truths (with a side of hope). On this week’s EDGE of the Web, we dive deep into how Google’s relentless AI advancements, from overviews to the new AI mode, threaten the very foundation of news publishing.
Join host Erin Sparks and News SEO specialist Barry Adams as they break down the seismic shifts hitting news publishers: AI overviews stealing clicks, Top Stories boxes protecting (for now), and why AI mode is a technological hand grenade waiting to go off. Barry shares what’s working, what’s not, and why keeping up with Google’s user experience data from the Chrome browser is harder than ever. We cover how publishers can future-proof themselves—think personalization, paywalls, and bundling—before Google fully flips the AI switch.
Side quest: Ever wondered how to train your audience to pay for news in a world where everything’s free (thanks, Google)? Barry makes a compelling case for why quality, unique journalism is more vital than ever—even if it means surviving on half your pie.
Wrap up by buckling in for the impending Google traffic apocalypse, arming yourself with Barry’s don’t-panic (but have your towel) wisdom, and getting the inside scoop on what grows in the new AI-powered world of news.
Key Segments:
[00:04:44] Current Status on News SEO: Minimal Impact
[00:06:46] "AI Mode Simplifies Web Browsing"
[00:15:00] EDGE of the Web Title Sponsor: PreWriter.ai
[00:17:12] AI Mode Impact on Google Traffic
[00:22:31] Google Outlasts ChatGPT: Future Forecast
[00:30:18] Stand Out or Fade Away
[00:33:25] News Industry Consolidation Trends
[00:34:33] EDGE of The Web Sponsor: Inlinks (WAIKAY)
[00:37:10] Thriving Small Publishers Need Uniqueness [00:39:58] Balancing Integrity and Audience Appeal
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