How To Incorporate Events In The Marketing Funnel with Mark Kilens

1028 Mark Kilens is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.  Airmeet helps organizations discover, engage, and grow customers using event-led growth. A new way to create immersive and integrated events across the entire customer journey.  He previously was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 50,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events.  Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. As a former customer, Mark joined HubSpot in 2010 where he spent two years working with thousands of HubSpot customers to scale their inbound strategy.   From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated and certified millions of people and helped grow HubSpot to more than $600 million in revenue.  When he’s not at Airmeet, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.  Go fast, take chances! ___________ 

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