Building a New Legacy Beyond the NFL with Brandon Marshall

What does it take to go from the NFL to the boardroom—and bring your whole identity with you?

In this live-recorded episode of The Rainmaker Podcast, I sit down with six-time Pro Bowler, TV personality, and entrepreneur Brandon Marshall for an unfiltered conversation about building a brand, breaking mental health stigma, and bridging the gap between content and commerce.

Brandon opens up about the emotional complexity of navigating his relationship with the NFL after retirement, his personal journey with mental health, and the pivotal moment that transformed how he shows up in business and life. From hustling into locker rooms to creating I AM ATHLETE, he shares how he went from being under siege in his own brand to becoming a powerful media entity and mental health advocate.

We talk about the power of purpose, how to structure brand deals with integrity, and why understanding your audience is everything.

If you’re ready for a bold, vulnerable, and wildly inspiring take on entrepreneurship and identity-driven marketing, this one’s for you.

About Brandon

Brandon Marshall is the creator of the wildly successful unscripted podcast I AM ATHLETE and the newly launched daily show Paper Route.

Within just a few seasons, the platform has grown to over 1 million YouTube subscribers—fueled by raw, real conversations around sports, culture, and identity. Co-hosted by Marshall and fellow former NFL stars, I AM ATHLETE is known for pushing boundaries and challenging the traditional definition of celebrity.

A six-time Pro Bowl wide receiver, Brandon spent 12 years in the NFL, where he shattered records and earned a reputation as one of the top wideouts in the game. But his impact didn’t stop on the field. Brandon has become a powerful voice in the mental health space, using his personal journey to break stigma and drive change.

Today, he’s the founder and CEO of House of Athlete and HOA+, a lifestyle wellness brand built to help athletes of all levels train like pros—mentally and physically. Through his work, Brandon continues to redefine what it means to be an athlete, entrepreneur, and advocate.

A two-time Emmy nominee for his role on Inside the NFL, Brandon has also been a recurring guest on The Drew Barrymore Show and is widely considered a pioneer in mental health awareness.

Connect with Brandon

Instagram: https://www.instagram.com/bmarshall/?hl=en

X: https://x.com/bmarshall?lang=hi

YouTube: https://www.youtube.com/@IAMATHLETE

Connect with Veronica

Instagram: https://www.instagram.com/vromney/

LinkedIn: https://www.linkedin.com/in/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

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