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66: Structured - Leo Mehlig
Sep 19, 2023
Leo Mehlig, developer of Structured, talks about building and growing his day planner app. Topics include: becoming an indie developer, challenges faced in building and launching an app, unexpected success of 'Structured', implementing a pro plan, app evolution and price increase, navigating paperwork and fear, challenges of collaboration and clean code, the importance of having a QA person, importance of optimization for CEOs, promoting podcast on social media.
01:16:53
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Quick takeaways
- Building an app with unique features and focusing on word-of-mouth and App Store search can help gain popularity.
- Introducing a pro plan and transitioning from a lifetime unlock pricing model to a subscription model can generate revenue.
Deep dives
Development of Structured Day Planner App
Leo Mille, the developer of the day planner app Structured, is interviewed in this podcast episode. He shares his journey from studying computer science to becoming a full-time indie developer. Leo discusses how he built the app within four months and launched it on the App Store in April 2020. He explains the unique features of Structured, such as the innovative timeline view and color-coded day planning. The app gained popularity through word-of-mouth and App Store search, with Leo addressing the challenges of marketing and monetization.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode