The Nourished CEO Podcast 5 MORE Things That Successful Nutrition Entrepreneurs Do Differently (Part 2)
Welcome to part two of my two-part series covering what sets successful nutrition entrepreneurs apart. There are actions and beliefs that separate the successful from the struggling. Today, I explain five of these so you can start your journey to success right away.
The Downside of Discounts
The first thing I want you to do is to stop giving discounts. A lot of new nutrition entrepreneurs discount their services in an effort to convince clients to buy.
I don’t believe that this is a way to build confidence in your services. You shouldn’t have to discount your program at all in order to sell it. A successful nutritionist is confident in the value that they provide and they stand firm in their prices.
Your Money Mindset is Crucial
It’s also crucial to be upfront and authentic in how you promote what you do. If you truly believe in your business, you’ll understand how important it is to use it to help others. You won’t worry about the criticism. Your clients will pick up on this too.
Feeling bad about charging for what you do often stems from having some hang-ups around money. I know struggling entrepreneurs who feel guilty about taking money for their services. This leads to undervaluing what you do. Understand that you provide value and that value is worth something.
Stay in Your Zone of Genius and Invest in Yourself
Once you start making money, you may feel that you have to do all the work yourself. Struggling nutritionists do everything themselves and never feel like they have enough time. Successful nutritionists know how to stay in their zone of genius and eliminate, automate, or delegate everything else.
This gets to my final point. You need to invest in yourself. It’s something that successful nutritionists do. They invest in coaching and mentorships as soon as possible. If you wait until you feel you have enough money to spend on it, you’ll likely never get there. It’s these investments that will ultimately move your business forward.
Which of these five traits resonate the most with you? Let me know in the comments on the episode page!
Got a question you’d love to hear me answer on the show? Leave me a voice message here!
In This Episode
- Why discounts are not the way to go [6:00]
- Being authentic in how you promote yourself [10:40]
- Understanding the value of what you offer [16:40]
- Becoming the owner of your time [23:50]
- Why now is the time to invest in yourself [31:30]
Quotes
“I promise that you do not need to create shady discounts and pretend deals to get somebody excited to say yes to working with you. The most important thing is that both people feel excited about what they are investing in.” [10:01]
“If you’re afraid to talk about your services publicly, I wonder have you ever asked yourself why. Is it because you feel bad asking for a service you’re going to provide?” [10:52]
“Successful nutritionists know that money is simply a form of energy and they’re excited to offer incredible value in exchange for a premium investment.” [16:52]
“You deserve to have a business that nourishes you too. Part of that is nourishing yourself financially.” [22:22]
“Beyond sheer luck, how are you going to save up enough money to invest in your business if you're not really making any money? How are you going to make more money if you don’t know how?” [33:16]
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