Group dental practices are common now, but that was not the case thirty years ago when solo practitioners dominated the space. On this special episode of Raise the Line produced in collaboration with Areo Dental, we’re going to hear from two leading figures in changing that paradigm, Dr. Rick Workman, the founder and executive chairman of Heartland Dental and Pat Bauer, the company’s CEO. As you’ll learn in this fascinating conversation led by Areo Dental’s co-CEOs -- Dr. Anushka Gaglani and Dr. Abhishek Nagaraj -- Workman and Bauer grew Heartland from a handful of practices into the largest dental support organization in the US with more than 1,700 locations. Workman attributes that success to thinking of their members as customers, and making sure to create value for them and respect for dentistry. “We have to understand they have to have clinical autonomy and our job is to do everything we can to make their lives better and easier and to always honor the patient.” Heartland does that by providing everything from operational support to benchmarking for quality assurance to vetting technology, among many other services. From a business perspective, Bauer thinks an additional factor in Heartland’s growth has been being in synch with the needs and goals of the practices. “It's about alignment with our doctors, alignment with the owners, alignment with all the teams, and that led us to be able to continue to grow because more and more people become successful.” Don’t miss this unique opportunity to learn about the evolution of dental practices in the US, what it means for patients, and what lies ahead for the field. 

Mentioned in this episode:

https://www.areodental.com/

https://heartland.com/