Being a public company is not easy. Many companies celebrate when they IPO, what they don't realize is how hard the capital markets road will be. Darrell Heaps, Founder and CEO of Q4 Inc. joins us today and shares how the decision to go public to understand the pains of his customers, turned out to be something he was not expecting.

Q4's purpose is to help its clients achieve investor relations goals and build confidence in the capital markets. They partner with public companies to strengthen their brand and share their story.

In this episode, Darrell shares how he founded his business, the journey of raising capital and the pressures that come from dealing with investor money.

Finding the right investors that are a good fit for your business can feel overwhelming. Darrell provides advice on how to achieve that, why a mix of different investors can create a premium on a stock, and why raising money for your business isn’t the endgame.

Our conversation shifts to discuss his thoughts on AI and how it can optimize the financial industry.

To wrap up, we talk about board composition. From having advisors to the importance of being transparent with your board – he covers it all. This episode is chock full of valuable insights for CEOs and investors.

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Please note that the information contained in this interview is not financial advice but for entertainment purposes. I am not a financial advisor and make no warranties or representations concerning the accuracy or suitability of the information contained in this interview. I recommend that any and all investment decisions be made with the advice of registered investment advisors.

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