The Best One Yet 🏴 “Bank It Like Beckham” — David Beckham’s biz empire. Dirty Soda’s surge. McKinsey’s CEO secret. +Co-CEO Olsen Twins.
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Oct 2, 2025 Discover the rise of Dirty Soda, a trend sweeping across America, and how it’s taking the beverage market by storm. Learn about David Beckham’s lucrative business ventures, where he now earns even more than during his soccer career. Explore how McKinsey prepares future CEOs through unique training methods, fostering a culture of debate among junior and senior consultants. Plus, find out why co-CEOs are becoming a winning strategy for companies, highlighted by the Olsen twins' success.
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Co-CEOs Can Boost Returns
- Co-CEO structures are rare but have recently correlated with strong stock performance, outperforming the market by about 35%.
- Despite short tenure and executive skepticism, pairing leaders can boost company financials when executed well.
Dirty Soda Went Mainstream
- Dirty soda grew from a regional Utah trend into a national consumer category as big brands and canned products followed Swig's lead.
- Shifts in youth drinking habits and lower-cost indulgence explain why sugary sodas are replacing some alcohol consumption.
Market Dirty Drinks As Cheaper Treats
- Position cheaper indulgent beverages as alternatives to pricier daily spends like coffee to win cost-conscious consumers.
- Use social platforms and viral formats (TikTok) to amplify novelty drinks rapidly among Gen Z.
