The Unrivaled Power in Creating a Fandom! - Ft. David Meerman Scott

On this episode of the Great Indoors, Matt is joined by marketing expert, strategist and 12-time author David Meerman Scott. They discuss David’s most recent book, “Fanocracy: Turning Fans Into Customers and Customers Into Fans,” which explores how some companies are building devoted fanbases. During the episode, Matt and David discuss concepts from the book including the idea that being part of a tribe is rooted in our DNA as a survival tactic, and the idea of proximity in neuroscience, which posits that the closer you are to another person, the stronger the shared emotion. David shares his perspective on launching the book just two months before the world went into lockdown in 2020, the changing landscape of digital marketing and social media as a polarizing force.  To learn more about The Great Indoors, visit https://www.amdocs.com/TheGreatIndoors

This episode of The Great Indoors was produced by Quill.