
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 936: I Thought I Was Building a Business: What I Was Really Building All Along
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Dec 3, 2025 Dive into a transformative journey of entrepreneurship that reveals how building a business is often about creating a meaningful life. Discover the balance between scaling back to reclaim creativity and embracing boundaries that protect what truly matters. Jenna shares insights on valuing time over revenue, the significance of presence, and the importance of aligning actions with personal values. Learn why saying 'no' can be powerful and how effective systems can foster creativity instead of stifling it.
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From Corporate Job To Full-Time Photographer
- Jenna built her photography business while working a 50+ hour corporate job and planning a wedding.
- She used sheer determination to scale to 25+ weddings and quit her corporate job to pursue freedom.
Time Is Your Currency
- Jenna realized entrepreneurship was pursued for freedom but often results in exhaustion and tethering to devices.
- She frames time as your currency and prioritizes systems that free time over pure growth.
Scaling Back Unlocked Creativity
- Jenna hit six figures as a wedding photographer and felt exhausted, not elated.
- She intentionally scaled back to $50k, reclaimed time, and discovered passive income and digital marketing.


