Delving into the culture of 'wine moms' and the glorification of alcohol in motherhood. Special guest shares her recovery journey as a former wine mom and MLM survivor. Exploring societal challenges, debunking myths, and analyzing the damaging effects of wine mom culture.
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insights INSIGHT
Wine Mom Identity as Cult
The "wine mom" identity is marketed as a normative social club requiring drinking to parent successfully.
This creates a cult-like environment with high exit costs and normalized excessive drinking practices.
insights INSIGHT
Marketing Amplifies Wine Mom Culture
Social media and targeted marketing amplified wine mom culture rapidly over the past two decades.
Pink washing by alcohol brands masks health risks, exploiting women's vulnerabilities and increasing consumption.
insights INSIGHT
Privilege Masks Alcoholism Harm
Privilege shapes how alcoholism is perceived and tolerated in society.
Wine momism capitalizes on this by making alcohol consumption look classy and acceptable among affluent women.
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If you’ve ever seen a suburban lady wearing a tee shirt that reads, “I wine because he whines” or “I’m not a normal mom, I’m a wine mom,” then you have likely born witness to a follower of this week’s “cult.” Wine moms may have nailed the merch aspect of modern-day fanaticism with their culture of “rosé all day,” and there’s certainly valid solidarity in venting about the hardships of American motherhood over a glass of Prosecco or two. But… ten? At the kids’ soccer practice? Is any group that aims to cutesify alcoholism en masse ever not at least a “Watch Your Back”-level cult??? To help figure it out, please welcome this week’s special guest, survivor of both the wine mom cult AND the cult of MLMs (no small feat!!), author and sobriety coach Emily Lynn Paulson.
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Sounds Like A Cult