Identity, Attitude, and Behavior: Understanding the Consumer with Grant Johnson

On this episode of the podcast, we welcome a guest from one of the most exhilarating markets in Los Angeles. Where technology and Hollywood intertwine... the videogame market provides people with countless interactive worlds within worlds to escape to. "What sorts of people?" you may ask... and to that, our guest Grant Johnson (CEO at Interpret) could give you an answer. 

Grant and his team at Interpret provide not only an understanding of client demographic, but also the behavior, trends, and attitude around the products and value they provide. Beyond video game publishers, Interpret works with social media platforms, esports leagues and advertisters, telecoms, consumer electronics firms, digital entertainment producers and distributors, advertising agencies, and media planning firms. 

This week, join us as Sean and Grant dive into what it means to grow in experience and understanding, both as an individual and a company.