Awesome Office: Lead. Create. Inspire cover image

Awesome Office: Lead. Create. Inspire

Identity, Attitude, and Behavior: Understanding the Consumer with Grant Johnson

Feb 11, 2024
01:23:49

On this episode of the podcast, we welcome a guest from one of the most exhilarating markets in Los Angeles. Where technology and Hollywood intertwine... the videogame market provides people with countless interactive worlds within worlds to escape to. "What sorts of people?" you may ask... and to that, our guest Grant Johnson (CEO at Interpret) could give you an answer. 

Grant and his team at Interpret provide not only an understanding of client demographic, but also the behavior, trends, and attitude around the products and value they provide. Beyond video game publishers, Interpret works with social media platforms, esports leagues and advertisters, telecoms, consumer electronics firms, digital entertainment producers and distributors, advertising agencies, and media planning firms. 

This week, join us as Sean and Grant dive into what it means to grow in experience and understanding, both as an individual and a company. 

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode