
The Marketing Scientists
Unconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)
May 10, 2024
33:12
Today’s guest is Maya Spivak. Maya is a marketing leader known for her expertise in building beloved developer brands. She has worked on brands like Mux, Segment, Wealthfront, Gretel, and Google contributing to growth through the power of brand. Maya now leverages her experience to help tech businesses with brand strategy. Here are three things I learnt from Maya:
- Embracing unconventional paths
- Timing & stage sensitivity for brand investments
- Hyper-regional out-of-home advertising strategies
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