Conversational Selling Amanda Kohal: Turn your Business into a Cash Cow!
About Amanda Kohal: Amanda Kohal is the Founder & Digital Strategist of the Wolfe Co. Amanda provides business owners with access to reputable resources, community connections, and trusted guidance/education to start converting on social. After working as a brand marketing manager in corporate, Amanda ventured on her own, took her love of digital marketing, and ran with it. Amanda has turned many personal brands and service-based businesses into cash cows by helping clients earn $10k from just 2 Instagram stories, $77k from one DM, and $28K social media launches. Check out the latest episode of our Conversational Selling podcast to learn more about Amanda.
In this episode, Nancy and Amanda discuss the following:
- Secrets of turning a company into a cash cow.
- Tips on getting deeper into the funnel.
- Why selling on social is an important marketing channel.
- Applying strategies on different social media platforms.
- Why LinkedIn differs from other social media.
- How often to post on social media.
- Latest news on Google integration with AI.
Key Takeaways:
- I have never really focused on chasing the followers rather than on the community that was already there, who are a little bit deeper in the funnel to convert.
- So having a presence and a place where people can buy in the spaces that they're now searching for is really important if you're running a business online.
- LinkedIn is a great space for organic reach.
- Our InstaSite is a static grid of all the information that you would typically find on a website.
- When it comes to a space like TikTok Start, start with at least a 15-day sprint of daily posting to accelerate the algorithm.
“I created a unique approach to social and a strategy called Instasite. And it's basically looking at social media platforms in two different categories. One category is those platforms that are good at achieving growth, visibility, and reach. And then those platforms that are good at nurturing and converting from the platforms that are driving that reach and visibility for you. So, when you pair them together, you now have more of a holistic approach to your strategy, as opposed to leaning too far into just focusing on growth or leaning too far on just doing heavy selling on your social. You're now covering all your bases, bases of grow, connect, and convert." – AMANDA
" Google has now come out saying that they're going to be integrating AI into their entire search experience. So one of the things that we're going to start seeing is when you're searching on Google, it's going to become a little bit more visual. Like you would find on Instagram, TikTok, or even YouTube. So, if I'm typing in keywords like, social media strategy into Google, because, you know, I have content that is all about social media strategy. My actual posts from Instagram or TikTok are now going to show up in Google searches as opposed to it just simply being mostly text searches right now. So that's another reason why getting into LinkedIn would be a good idea, especially if you're posting content. Really optimize those keywords, your captions, and any of the text on the screen. So, in the future, the very near future, when people are searching topic-specific because maybe they're not aware of you just yet, content can now show up on Google your actual posts." – AMANDA
"Start with two platforms, one good for the reach and visibility, whatever that might be. I'll give you a few examples and you can pick one from the category. We've got TikTok, LinkedIn, YouTube, Pinterest, or blogging in the visibility category, and then create yourself an Instasite, and mimic the experience of a website. There are over 200 examples out there right now. So, you can really drive traffic over to your Instasite, which then drives traffic to your website, checkout page, landing page, whatever it might be. You're going to find a lot more success like that than spreading yourself so thin across all the platforms.” – AMANDA
Connect with Amanda Kohal:
- LinkedIn: https://www.linkedin.com/in/amandakohal/
- The Wolfe Co: https://www.thewolfe.co/
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