At the moment, you can’t go a day without hearing about Generative AI. Chat GPT4, Bing, BARD, LaMDA - what does it all mean? Artificial intelligence (or AI as we've come to know it) and machine learning are rapidly revolutionizing the way we work. It’s time to start embracing the possibilities that come with this shift.

Jim Lecinski is a clinical associate professor of marketing at Northwestern University and also the co-author of "AI Marketing Canvas, a five-stage roadmap to implementing artificial intelligence and marketing". Prior to Northwestern, Jim spent 12 years at Google. He is one of the leading experts in the field and believes that AI has the potential to revolutionize the way we work - especially the way marketers market, and the way consumers interact with brands. Jim believes that AI is a powerful tool that can help companies reach their customers in new and innovative ways, and it’s time to start taking advantage of these opportunities.

In this episode we discuss:

What AI is and the benefits of using it
The best ways to approach using AI
Data and privacy implications of AI
How to use AI to as a tool to spark creativity, be more effective and increase efficiency

RESOURCES & LINKS mentioned in the show:

Connect with Jim on LinkedIn at: https://www.linkedin.com/in/jimlecinski/

Purchase his book AI Marketing Canvas at https://www.amazon.com/Marketing-Canvas-Five-Stage-Implementing-Intelligence/dp/150361316X

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Email: heather@gd1.vc

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