Focus on Ideal Members, Not Just Audience Size

Starting a successful digital business, like a paid membership, remains achievable even without a large audience. The key lies in identifying and targeting the ideal member for your community. This ideal member is characterized by being in a transition, especially if that transition involves pain, making them highly motivated to seek out new solutions. By focusing on individuals going through significant life changes, you can attract a committed membership base that values progress and relationship-building.