Le Col founder Yanto Barker sits down with Lanterne Rouge to discuss Le Col’s new partnership with BORA - hansgrohe including the logistics behind this arrangement and the business rationale for the sponsorship. They also discuss changes in the cycling apparel industry, how the pandemic has supercharged interest in cycling, Le Col Wahoo and the importance of aerodynamics in kit design and racing.

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LRCP Show Partner | https://lecol.cc/

LRCP
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Lanterne Rouge
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Benji Naesen
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How to Sponsor a World Tour Team | Interview with Le Col Founder Yanto Barker