The TED AI Show Is Google’s reign over? The future of AI search w/ Perplexity CEO Aravind Srinivas
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Oct 8, 2024 
Aravind Srinivas is the Co-founder and CEO of Perplexity AI, dedicated to transforming web searches. He discusses the frustrating complexity of traditional search engines and how AI can enhance user experience by offering direct answers. Srinivas emphasizes Perplexity's approach as an 'answer engine' that prioritizes accurate information over link clutter. The conversation also critiques Google’s dominance and explores the future of AI in journalism, highlighting potential benefits and challenges for content creators in an evolving digital landscape.
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AskJeeves' Early Attempt
- AskJeeves aimed to humanize search by letting users type plain English.
- However, the technology wasn't advanced enough, resulting in keyword-based blue links instead of direct answers.
Google's Rise to Dominance
- Google's PageRank algorithm and minimalist UI propelled its popularity, surpassing competitors.
- Google's CPC ad model transformed it into a highly profitable business, making search crucial for online visibility.
Perplexity vs. Google and Claude
- Perplexity differs from Google by focusing on answering complex, multi-word questions directly.
- Unlike Claude, Perplexity offers internet access for up-to-date information and source verification.