There is a lot of calculated nuance in today’s beer industry. You have to be purposeful in your business plan, consider who you’re selling to and where, and what your company stands for. Good beer is the table stakes, and these are differentiators that help create a successful business. It’s not easy to carve out a niche, but it is possible, when you see all this nuance.

In this conversation we meet Tara Hankinson and LeAnn Darland of Talea Beer Company. The pair are the co-founders and co-CEOs for the Brooklyn-based brewery, which has built its early success on attracting previously underserved consumers and creating a unique atmosphere at their taproom to appeal to all. You’ll hear them cite statistics and anecdotes as we chat, and their background in non-beer industries gives them a valuable perspective on new ways to differentiate themselves. I know it’s cliché to talk about how an outsider can bring new ideas and perspectives to old industries, but in a market where space is at a premium, both on shelves and in people's minds, Tara and LeAnn recognize what they can do to create something special and expand their reach across New York City.

You’ll get to hear about what first brought them to this moment and even what they see as important next steps for themselves and the future of the business. All of what happens between is intentional, thoughtful, and works to establish itself within this complicated nuance that allows a company to make connections that can create lifetime customers.