Good Content with Shannon McKinstrie How to Humanize Your Account When You Feel Stuck in Business Mode
I’ve been seeing and preaching this major shift on Instagram and across social platforms for a while. Yes, I’m talking about the move away from cold, expert-only content back to building authentic, human connection, so let’s get into why it matters, how it can make your business thrive, and what it really looks like in action. I’m sharing real examples, honest client stories, and practical advice to help you start blending your expertise with personality so your audience can actually relate to your content. Whether you love sharing life updates or prefer keeping things tip-focused, I’ll show you why letting us into your world, even just a little, can supercharge your growth without losing your authority.
In this episode we’ll be covering:
- The big shift back to human connection on all social media platforms like Instagram, LinkedIn, and TikTok.
- How to start showing more personality online, weaving personal stories into expert content.
- Moving away from strictly educational “how to” content to more relatable “how I” and personal experience sharing.
- Strategies for blending your expertise with humor and relatability as a business owner, without sacrificing credibility or authority.
- How to start using your Instagram Stories to build deeper relationships with your community.
Featured content in this episode:
- Guided.cosmos: Four years of therapy in one minute (https://www.instagram.com/p/DIhCwQkTc0E/)
- Designclassicshomes: Let’s make your house more magical (https://www.instagram.com/p/DMvZfoaA0xm/)
- Erinondemand: Millionaire year (https://www.instagram.com/p/DK-N-nOxCH6/)
- Erinondemand: Having a husband who is your cheat code to life (https://www.instagram.com/p/DMY_1NmxbBn/)
Recommended episodes:
- Episode 054: Is There Enough “You” In Your Content?
- Episode 067: The Importance of Belonging on Social Media
- Episode 072: Creator Style Content is for Everyone, Even You
- Episode 073: Staying Top of Mind with Instagram Stories
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