We’re jumping into part two of our three-part series, Paid, Owned, and Earned Media. We already talked about owned media on Episode 138. Today’s topic is all about earned media: what it is and how it can help you.

A lot of content creators out there are still asking how they can get people to find what they are creating. Earned media is a critical step in getting your message to the audience you are trying to reach.

HIGHLIGHTS:

Learn what earned media is
Discover why it is critical for your business
Understand how your audience can help you
Find out ways to gain earned media

QUOTES:

"Your job is not to convince your audience to consume media. Your job is to expose them to your content and your message."

"The best way to think of earned media is as word-of-mouth and exposure on other people's channels. These are the things other people say about you."

"Earned media builds trust through association."

"Instead of you having to find audiences that have never heard of you, which we call cold audiences, someone else has warmed up the audience for you."

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

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Talk soon!

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