What if your Shopify brand could sell 16 million cans and hit $28M in its first full year? Aaron Nosbisch did just that with BRĒZ, a microdose drink brand that taps into the decline of alcohol, the rise of wellness, and a smarter ecommerce playbook. In this episode, he breaks down the entire journey—from ignored category to household name.

Show Links

Aaron Nosbisch: https://twitter.com/AaronJNosbisch
BRĒZ: https://drinkbrez.com
Lucyd: https://www.wearelucyd.com

Sponsors:

Zipify – Build high-converting sales funnels
Cleverific – Smart order editing for Shopify
Viralsweep – Create sweepstakes, contests, and giveaways.

Work with Kurt:

Grow your Shopify store: https://ethercycle.com/apply
Join the newsletter: https://kurtelster.com/

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How BRĒZ Built a $28M Better-For-You Buzz Brand on Shopify