The Art & Business of Writing Podcast with Nicolas Cole The 5 Best Writing Formats In 2026
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Aug 24, 2026 A breakdown of five high-leverage writing formats that can build audience and income in 2026. Why X offers the best viral reach and how to master short, rhetorical posts. How LinkedIn and Substack serve distinct growth and monetization roles. Practical formats covered: atomic essays, carousels, 800-word articles, and AI prompts as sellable assets.
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Adapt Because Platforms Change Every Few Years
- Build skills that let you move platforms because the best places to write change every 2–3 years.
- Nicolas Cole lists platform shifts from blogs (2010) to X and LinkedIn (2023) as evidence you must adapt, not rely on one channel.
Your Library Beats One-Off Virality
- Treat writing online as a lottery where individual virality is unpredictable and short-lived.
- Focus on three controllables: where you write, what you write, and how long you keep writing to build long-term value.
My 10,000 Word Essay That Flopped
- Nicolas Cole spent 20 hours on a 10,000+ word essay about $20M in course lessons and it flopped despite expectations.
- He uses this to show even experienced writers can't predict which pieces will resonate.
