In this episode, Leighton & Eddie are joined by Phil Grice – industry veteran and founder of Custodian Golf and GC Media. With deep roots in golf club ownership, management (including the transformation of Royal Norwich), and leadership as former Chairman of the GCMA, Phil brings a data-driven lens to the future of club sustainability.
Phil shares insights into why data must lead decision-making and unpacks years of research identifying common traits of struggling clubs — insights that are helping others avoid the same pitfalls.
He also introduces his compelling analogy of “Lions, Meerkats & Ostriches” to describe leadership styles and behaviours within clubs — a must-hear framework for any club manager or board.
The conversation wraps with a look into technology in golf, and why clubs must embrace innovation to thrive in a rapidly evolving industry.
👉 Download the Custodian White Paper mentioned in the episode at:
