How can we make sustainability a profitable business case? 
The first is to make it measurable.
On which aspects is your product more sustainable and on which is it not. In a food innovation project, you have to make choices.
With Mary van Hoek-Hendriks, we dove into this. 
Her experience with innovation projects helps to create more profitable sustainable solutions. 
In 8 min we cover an important part. 
And listen to the full episode here
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