Big Technology Podcast Can The Web Survive Generative AI? — With Matthew Prince
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Aug 15, 2025 
Matthew Prince, CEO of Cloudflare, dives into the challenges generative AI poses to content creators. He highlights how AI's content scraping undermines original creators' revenue and visibility. The discussion reveals the urgent need for new business models and fair compensation to ensure a sustainable ecosystem. Prince also addresses cybersecurity concerns linked to AI and explores how traditional content and new monetization strategies must adapt in this evolving landscape. It's a gripping conversation about the future of the web and content creation.
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AI Replaces Search Traffic
- Search used to drive traffic and value for content creators via subscriptions, ads, or attention.
- AI answers replace clicks and threaten the economic incentives that fund original content creation.
Clicks Per Crawl Have Collapsed
- Google crawling has been steady but clicks per crawl have fallen dramatically as Google shows answers directly.
- OpenAI and Anthropic are far worse for publisher traffic, making visits thousands of times harder to earn.
Give Creators Control And A Marketplace
- Give content creators technical control to choose access and pricing for AI use of their content.
- Build a marketplace where creators and AI companies negotiate compensation for content use.