Side Hustle School Ep. 2969 - Weekend Workshop: Finding Your Ideal Customer
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Feb 16, 2025 Discover the essentials of identifying your ideal customer and why it’s crucial for your side hustle. The podcast guides you through creating a customer avatar and understanding their needs and pain points. Engage in practical exercises to enhance your commitment to serving this specific audience. Plus, enjoy daily insights and real-life case studies of people earning extra income while keeping their day jobs!
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Ideal Customer Focus
- Focus on your ideal customer, not a broad target market.
- Understand their specific needs and create a product tailored for them.
Customer Profiling
- Create a detailed profile of your ideal customer, like a character sketch.
- Go beyond demographics and understand their daily life, frustrations, and aspirations.
Personal Trainer Example
- A personal trainer, instead of targeting everyone, focuses on busy professional women in their mid-thirties.
- This focus allows her to tailor programs to their specific challenges like time constraints and career demands.
