Our fourteenth conversation is with Matt Buder Shapiro — co-founder and chief marketing officer of MedPilot which was recently acquired by Vytalize Health in a big win for Cleveland startups!

Matt is a Cleveland native and champion of the ecosystem here (he also has just been genuinely kind and giving of his time, supporting all of Lay of The Land’s progress so far). He has been responsible for developing MedPilot's brand and patient engagement strategy — to date, MedPilot’s helped over 1,000,000 patients and boasts a 97% patient satisfaction score.

Matt also sits on the advisory board for Blue Star Families, the nation's largest chapter-based military family organization, and the Catamount Innovation Fund. Prior to MedPilot, Matt led the New York media team at Bully Pulpit Interactive, a political strategy firm created by the digital marketers of Barack Obama’s 2008 and 2012 campaigns. BPI's experience with leveraging data to target communication helped provide the foundation for MedPilot's engagement engine. Matt is also a political strategist and advisor for Dr. Tom Lee, the founder of One Medical, ePocrates, and Galileo. Most recently, Matt serves as a Technology Policy Advisor for Justin Bibb’s mayoral campaign.

Please enjoy our conversation!

Connect with Matt: https://www.linkedin.com/in/mattbudershapiro

Follow Matt on Twitter: https://twitter.com/mbudershapiro

Connect with Jeffrey on Linkedin: https://www.linkedin.com/in/jeffreypstern/

Follow Lay of The Land on Twitter: https://twitter.com/PodLayOfTheLand