315: Why going Live can be rocket fuel for your creator career

Season 3, episode 15 is here!

In this solo episode, I share my thoughts on the critical importance of incorporating video and audio content into a creator’s strategy for 2026 and beyond.

I walk you through how online platforms favour video, the engagement benefits of live video, and the monetisation opportunities it presents, as well as the community-building aspect of going live, the authenticity it fosters, and the compounding effects of creating video content in general.

In this episode, I break down why:

- Incorporating video and audio is becoming essential for audience growth

- Live video can significantly increase engagement rates

- Platforms prioritise video content over text-based content

- Going live can help convert followers into subscribers

- Video content enhances personal branding and authority

- Live video creates a sense of community among viewers

- Authenticity in live video builds trust with the audience

- Starting to go live now can future-proof your content strategy

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedavidmcilroy.substack.com/subscribe