

Episode 473: Jared Leto Does Not Exist (trailer)
Goat's Cult Mythology Example
- Matt compares 30 Seconds to Mars with Swedish psych band Goat to illustrate music marketing.
- Goat builds a cult mythology for their image, inspiring a similar approach by Jared Leto.
Jared Leto's 30 Seconds to Mars: A CIA Manchurian Candidate in Disguise?
Jared Leto’s band name, 30 Seconds to Mars, is shrouded in a cryptic mythology involving a fake ancient manuscript called the Argus Apocryphix, which he apparently invented.
Argus symbolizes an all-seeing giant with 100 eyes linked to surveillance, while "Apocryphix" hints at secrecy and things hidden from light. This suggests covert activity and a deeper agenda behind the band.
The implication is that Leto might be a "CIA Manchurian candidate" in the music and Hollywood industries, planted to serve secretive or surveillance goals rather than just artistic ones.
This theory puts the band's seemingly intangible and mysterious nature into perspective, explaining why their music and rise may feel incomprehensible or untouchable.
The overview dives into how these allusions might reveal Leto’s true role disguised by elaborate PR and mythology.
Leto's Myth Suggests Covert Role
- Jared Leto created a fictional origin story for 30 Seconds to Mars involving an ancient manuscript.
- The story alludes to surveillance and secrecy, suggesting Leto's role as a covert industry plant.