The traditional publishing industry might have a hard time breathing but is still alive. For many authors, the ultimate goal is to see their book on the shelves, maybe take a picture with it. Of course, this also means a pleasant income stream and an even better position to grow your business.

If you chose to have a traditional publisher, it's good to know that it is their job to take care of the printing, warehousing, shipping, and all the hassle that comes with it. In a sense, it seems like they do everything for you, but sell your book...what is your job then?

Self-publishing vs independent publishing

Your job is to find the audience for your book. It might seem logical to write the book, have it distributed to a bookstore or the airport and then gather your fan base, but this entire process would be far easier if you build your platform beforehand. Twitter and a decent email list is the way to go.

If you're wondering should I self publish, learn more on how to self-publish a book in today's episode.

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