This week Cut The Crap Podcast features the book, 'Predictable Revenue' by Aaron Ross and Marylou Tyler.
Before Predictable Revenue, Aaron worked at Salesforce.com, where he created a revolutionary Cold Calling 2.0 inside sales process and team that helped increase Salesforce.com's revenues by $100 million. The same process has since also helped companies like Responsys (sold to Oracle to $1.5 billion), and Acquia (named the #1 fastest growing company in North America) dramatically speed up new sales growth.
I took 4 Golden Nuggets away from this book!
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Too Many Leaders. Not Enough Leadership.