Strategy Sessions Strategy Sessions Marketing Podcast with Peep Laja
Peep is the founder of CXL, Speero, Wynter and the host of How to Win with Peep Laja podcast.
Peep’s intro to his podcast says “I don’t do fluff, I don’t do filler, I don’t do emojis” let’s see if we can be friends.
In this episode we discuss:
- Is the story the strategy?
- What happens when some idiot hijacks your LinkedIn posts
- The lessons from the How to Win podcast
- Being competitor aware but customer obsessed
- How Wynter was born
- The common mistakes B2B organisations make in messaging
- Being an early mover in a number of markets
- Why CXL was rebranded
- Plans for CXL Live
Peep Laja
Peep does a lot of thinking about B2B strategy, competing, and winning. After working in software development, marketing and sales, he became an entrepreneur in 2007.
Peep was mainly focused on general marketing consulting (SEO, PPC, CRO, content marketing), until he specialized in conversion optimization and was recognized as the most influential name in the business back in 2016. Since has focused more on business strategy.
Since 2011, Peep has built 3 companies: CXL, Speero, Wynter.
Find Peep on LinkedIn, Twitter, How To Win podcast
Book Recommendations
The Road Less Stupid by Keith J Cunningham
Everything Else
CXL Live tickets and details https://cxl.com/live/
JP Castlin on the Strategy Sessions and his newsletter, Strategy in Praxis
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
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Andi Jarvis, Eximo Marketing.