Affiliate Marketing & Side Hustles on the Doug.Show How to Build a Local Newsletter, Podcast, & Brand - Brooks Conkle - DS531
Sep 30, 2024
In this episode, Brooks Conkle, a full-time side hustler and founder of the Mobile Rundown, shares his journey of building a successful local brand. He discusses practical revenue streams like local ads, print magazines, and events such as silent discos. Brooks elaborates on strategies for content repurposing, including using AI tools to scale production. He emphasizes the importance of starting with one platform to avoid burnout and highlights his focus on YouTube growth and automated sponsorships for future success.
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Humble Origins Turned Into A Local Media Hub
- Brooks started Mobile Rundown 12 years ago as a weekly email listing 10 local events after he and a friend missed an event themselves.
- The brand grew organically into email, a website, social channels, print publications, and events over more than a decade.
AI And Outsourcing Break Content Bottlenecks
- Use video, podcast, and AI tools to scale content and remove bottlenecks in production.
- AI voices, editors, and B-roll let you publish more content while maintaining a consistent brand presence.
Diversify Revenue If You Hate Direct Sales
- Don't rely solely on selling local ads if you hate sales; find partners or platforms to handle ad sales for you.
- Consider print, events, affiliates, and syndication to diversify revenue beyond direct ad selling.