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During the launch phase, the primary question church leaders often have is whether anybody will show up, given the lack of resources and a new ministry. However, a more important question to ask is who the church is trying to reach. By focusing on a specific target audience, churches can be intentional in their outreach efforts and effectively connect with those individuals. This phase is crucial for setting the foundation of the church's mission field, understanding what is important to the target audience, and shaping the ministry strategy accordingly.