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India’s middle class journey: A post-Independence Day special

4 snips
Aug 16, 2025
Explore the remarkable evolution of India’s middle class from independence to today. Discover how their consumption habits are shaping the economy and driving lifestyle aspirations. With projections suggesting they'll comprise 60% of the population by 2047, the discussion highlights both their significant impact and the challenges they face, such as rising living costs and debt. It's a fascinating journey of growth, ambition, and the ongoing quest for a better life.
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INSIGHT

Middle Class As The Engine Of Consumption

  • The middle class drives consumption by aspiring to upgrade lifestyles through goods and experiences.
  • Their purchases power wide sectors and act as the engine of the economy.
INSIGHT

From Elite Circle To Emerging Consumers

  • Post-independence India had a tiny middle class mainly among professionals and civil servants.
  • That circle expanded slowly until consumer goods in the 1970s–80s signalled broader middle-class emergence.
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