Generative AI in Real Estate: The Four C's Framework

Generative AI in real estate is a rapidly evolving field that offers several key opportunities. One of the most notable frameworks to understand these opportunities is the Four C's Framework. The first C is customer engagement, which includes applications like chatbots and co-pilots that can assist individuals in lease negotiations or market analysis. The second C is creation, enabling the generation of net new content such as documents, videos, and images. The third C is concession, which involves the synthesis and summarization of large volumes of data, helping real estate companies sift through lease documents, extract insights, and make informed decisions. The last C is coding, with a focus on accelerating engineering tasks and generating new code or data sets. Each of these categories provides unique cost savings and revenue generation possibilities across different asset classes and stages of the real estate value chain.