The biggest issue of the next decade is data vandalism, Paul McBride Managing Director and Co-Founder Peroptyx

Businesses are using technology in various ways to improve how they work. One such technology is machine learning but how can businesses use machine learning to improve customer experience and consequently boost ROI ? Ronan talks to Paul McBride, Managing Director and Co-founder of the Mayo based start-up Peroptyx about this and more.

Paul talks about his background, what Peroptyx does, helping improve recommendation engines, real world problems being solved, machine learning, data on apps not being compromised. Paul also talks about data vandalism, voice assistants, chatbots, the progress of technology, where Paul sees machine learning heading and the future plans of Peroptyx.

More about Paul McBride:

Following some formative years on the Windows development team at Microsoft, Paul spent two decades serving the world's data driven brands in their mission to improve the local relevance and global reach of their online products and services

In 2018, Paul McBride and Maeve Bleahene, founded Peroptyx a machine learning start-up. Peroptyx helps businesses to rapidly adapt their machine learning models and reflect what is happening in the real world.